With a wide variety of media outlets available, it can be overwhelming deciding how to get started promoting your business. Begin by determining your target audience and where they will be most likely to search for your product or service. For example, if you are a seedstock producer with bulls for sale you may start by advertising in the appropriate breed publication.
You’ll also want a place to send your customers for more information such as a website and/or social media outlet. A well-designed website can generate even more leads when potential customers are using search engines to find your product. Having a social media presence is also beneficial as it allows you to interact directly with current and potential customers, share more information about your products and stay current in customers’ minds.
More advanced forms of media could include informational blog posts, videos or podcasts. The more diverse your media, the more customers you are likely to reach. If you are still feeling overwhelmed by all the options available or simply don’t have enough time in the day, a media company can be a great resource to help your business thrive.
Megan grew up in Castle Rock, Colo. She earned a bachelor’s degree in business administration with an emphasis in marketing and minors in global business and non-profit from the University of Northern Colorado. Megan is BluePrint’s materials coordinator and social media manager. She works on website updates for clients and manages their social media platforms, as well as gathers materials for publications. Learn more about Megan.