Social media is an important tool for businesses in all industries. It provides a platform to market your products and services while engaging consumers from across the world. Social media also enables brands to access cost-effective marketing, interact with their audience and build brand loyalty.
While there are many reasons businesses should use social media, we’ve narrowed it down to our top five:
1. Your customers and potential customers are using it.
Social media is one of the most popular online activities that users engage in. Social media statistics from 2019 show there are 3.5 billion social media users worldwide, and this number is growing (Emarsys, 2019). Social media users expect to find businesses on social media. If they can’t find a profile, they will often give up and move on to a different business who has a readily available social media presence.
2. People use social media to research businesses and find products and services.
At least 54 percent of social browsers use social media to research products (GlobalWebIndex, 2018). More buyers are joining social media networks and looking for reviews and recommendations. Once they find a product of interest, they move to a business’s website where they will purchase a product or inquire about a service.
3. Social media allows customers to share their experiences, often times creating new opportunities for businesses.
Seventy-one percent of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). These consumers don’t leave reviews on the business’s website but rather directly on the business’s social media platform or by sharing the business’s profile on their own feed, resulting in more exposure for the business.
4. People are on social media frequently.
On average, people spend three hours on social networks each day. Businesses need to have a social media presence to capitalize on consumers engaging and viewing social media daily.
5. People are using social media to interact with and contact businesses.
Consumers often go to social media first to get questions answered by businesses. Sixty-three percent of customers expect companies to offer customer service via their social media channels, and 90 percent of social media users have already used social media as a way to communicate with a brand or business. (Smart Insights, 2017).
Social media is an important tool in your business’s tool kit. Used effectively, it can help your business gain exposure, interact with your audience and build loyal customers. A media company can help develop your social media strategy to effectively reach new and current customers.