1. Gain new customers
By advertising and bringing awareness to your product, you are likely to gain new customers.
2. Make sales
Above all, advertising is an investment. The more you are able to get in front of customers and demonstrate the integrity of your brand and success of your products, the more sales that are likely to result.
3. Increase brand awareness
A trusted and well-known name goes a long way. Advertising enables you to gain exposure in the market, creating greater brand awareness while also demonstrating your quality and success.
4. Promote your product
Advertising is meant to bring awareness to a product, which results in more leads and sales for your business.
5. Demonstrate your quality with success stories
Whether you’re sharing successful show results, carcass data or customer testimonials, advertising offers a way to demonstrate your quality and success stories to build further interest and trust in your brand.
6. Stay competitive
If consumers are unaware of your product and its performance, it’s difficult to compete with more well-known brands in the industry.
7. Keep yourself relative and generate repeat customers
Continuous advertising means repeat exposure, which keeps your business relevant. This also results in the potential for repeat customers as you continue to stay top of mind, especially if you are advertising improvements and new products.
8. Best way to communicate to a wide audience
When advertising, either in print or digitally, you are able to reach customers who have an interest in your product but may not have otherwise found you on their own. You have the potential to reach a broader audience faster than relying on word of mouth and local exposure alone.
9. Reach a specific target audience
When choosing where to advertise, you are able to reach a more specific target audience. For example, advertising in specific regional or breed publications.
10. Provide support for publications/organizations
Advertising in print or digital publications provides support and funding for the organization while also promoting your business. This is especially relevant for breed associations and other non-profits.
Megan grew up in Castle Rock, Colo. She earned a bachelor’s degree in business administration with an emphasis in marketing and minors in global business and non-profit from the University of Northern Colorado. Megan is BluePrint’s materials coordinator and social media manager. She works on website updates for clients and manages their social media platforms, as well as gathers materials for publications. Learn more about Megan.
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